WorkLuxury listing website

LiveReal estate · Single-property website and ad campaign

A luxury listing, launched like a product.

A custom-built home on two acres deserved more than a listing page. We built it its own website with a drone film, a 3D tour, every photo and a live payment estimator, then wired it into a paid ad campaign.

Client
A Virginia Beach builder and realtor
Scope
Website, photography curation, ads, tracking
Built in
First version live the same day
Live at
See the site ↗
5361blackwater.netlify.app
Luxury listing website hero with the home and key facts
The listing site on a phone

The problem

A one-of-a-kind home in a niche market. Homes like it sit for months, and a standard listing page can’t show what makes it special.

What we built

A cinematic single-property site with every photo, a 3D tour, the land and floor plans, an area guide and a payment estimator, built to be the landing page for every ad.

How it sells

Ads drive local and out-of-market buyers to one place that answers their questions and books a showing or a video walkthrough.

First impression

Open with the house, not a form.

The page opens on the home itself with the facts buyers scan for first. A drone film plays behind it, cut into a seamless loop.

  • Drone film hero cut from aerial footage
  • Key facts up front: beds, baths, square feet, acreage
  • Two clear actions: schedule a showing or take the 3D tour
  • Fast on phones, where most buyers look
5361blackwater.netlify.app
Listing site hero
Listing site on a phone

The money question

Answer “what would it cost me?” on the page.

A payment estimator built for this exact house, with the scenarios its buyers actually use. It hands off to a licensed loan officer for a real number.

  • Loan program scenarios set up for this price point
  • Sliders for price, down payment and rate
  • Handoff to a licensed lender, who handles every disclosure
  • Area guide with schools, beaches and drive times

The engine behind it

A website built to be advertised.

The site is the landing page for a focused paid campaign: local buyers, out-of-market metros that feed the area, and retargeting for anyone who looked twice.

  • Ad plan across Facebook, Instagram and Google with a hard budget cap
  • Tracking hooks for pixels and analytics
  • Structured data and share images so links look right everywhere
  • Lead forms that go straight to the agent
Listing site on a phone

Custom builds

Small project, same standard.

Cinematic video loop

Raw drone footage cut into a short, silent, seamless hero loop that loads fast.

Downloadable PDFs

A spec sheet and floor plans generated from the listing data.

Payment estimator

Real scenarios for this price point, with compliance handled by the lender.

Ready for ads

Analytics and pixel slots, share images and structured data built in from day one.

Lead routing

Showing and walkthrough requests go straight to the agent’s inbox.

Fast everywhere

A static site on a global CDN, so it opens instantly from an ad.

Built with

  • HTML
  • CSS
  • JavaScript
  • Netlify
  • Netlify Forms
  • Matterport
  • Meta Ads
  • Google Ads

The site and listing are public. The payment estimator here is a recreation with blurred numbers. No buyer or lead data is shown.

More work

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